As the sun shines through trees and casts shadows on the ground in Yiku Jiulong, a young man sits quietly under the shadows of trees, turning over his books. This young man is called Shuidu, and behind him is a book store named One Book Bookstore that has just opened.
Two of the three glass doors of the bookstore are locked, leaving only the rightmost small door for one person to enter and exit, which unexpectedly gives people a mysterious sense of entering the treasure house.
However, when you walk into the bookstore, you may find that there are only three small tables, and there is only one book called African Short Stories on the table. This makes this bookstore diff erent-it only sells one book a week.
Why did you choose this sales model?Shuidu explained, "As a small bookstore, this is a way to reduce the cost of distribution. In addition, when there are not many choices on the table, customers may find it easier to get themselves immersed in the world of the book."
Since only one book is sold every week, choosing an ideal book has become the most important thing. While holding African Short Stories in our hands, we found that there are many exquisite patterns printed at the edge of the book. Shuidu explained that these patterns are also one of the selling propositions of this book.
With the maturity of online book purchase channels, physical bookstores are facing more challenges. Choosing hardback books which are relatively in short supply in the market is the characteristic of the One Book Bookstore.
"I prefer to recommend books that are works of art." For example, Kingdom ofPlants, which was sold before. It is a collection of essays that introduces 24 types ofplants that grow according to 24 solar terms. In the book, theseplants are made into fl ower paper, exuding a sort of artistic taste. This serves as the unique selling proposition for the book.
In addition to the book, the attraction of One Book Bookstore lies in the unique surrounding environment created for the book.
Take African Short Stories sold this week. A yellow bird model was added to the chandelier in the bookstore. Such a design is inspired by the line "Weaver bird has black spots on its yellow feathers" from the novel Kingdom of Weaver Bird. The bicycle model placed in front of the book is inspired by the book Domestic Peace. In addition, the whisky model in the bookstore comes from the phrase "whisky that is disguised as cough potion" in the book Checkpoint.
In addition, some cards can be seen everywhere in the bookstore, including the introduction of African Short Stories or some classic sentences extracted from it.
Themed on "One Week One Book", a string of activities are also conducted, such as reading clubs. For the vast majority of books sold here, the bookstore can contact the authors or translators. In addition, when selling Letters of Note, the bookstore also organized a love letter reading activity; During the sale of talk show related books, the bookstore also organized talk show activities. To participants, these activities are more like a gathering for like-minded people.
Shuidu lived in Tianjin before and opened such a bookstore in Nankai University. The reason why he chose Chongqing as the location for his second store is in large part due to the cultural atmosphere he felt during a business trip to Chongqing. He also read some reports, in which Chongqing was rated as a city with potential for the development of physical bookstores. In Shuidu's view, it is the right choice for him to open such a store in Chongqing.
The 2021 Survey of Reading Among Chongqing Citizens released in April this year shows that the comprehensive reading rate of Chongqing residents in 2021 reached 91.96%, with residents purchasing 5 paper books per capita.