九龙意库，下午的阳光从树影中洒下，一个青年人安静地坐在树影下，翻动着手中的书本。这个青年人名叫水渡，他的身后，便是刚开业不久的一书书店。
书店的三扇玻璃门被锁住了两扇，只留下最右边一道小门可容一人进出，这让人有种进入宝库的神秘感。
一书书店
然而走进书店却发现，这里只有三张小桌，桌上只有一部《非洲短篇小说选集》。这就是这家书店最大的特点——一周只卖一款书。
为什么会选择这样的销售模式？水渡解释道，“作为一间小型书店，这是降低铺货成本的一种方式，另外客人在‘别无选择’的情况下，反而更容易走进书本的世界中。”
既然每周只卖一本书，选书就成了最重要的事情。捧起《非洲短篇小说选集》，我们发现书口处印有许多精美的花纹。水渡解释，这些花纹，也是这本书的卖点之一。
一书书店以“一周只卖一款书”为特色
随着线上购书渠道越来越成熟，实体书店面临更多的考验。选择市场上相对稀缺、装帧更为精美的特装书，是一书书店的特色。
“我更倾向推荐本身就是一件艺术品的书籍。”比如此前卖过的《植物王国》。那是一本以二十四节气为线索，介绍应时而生的二十四种植物的散文集。书中，这些植物被制作成花草纸，带着浓郁的艺术气息，构成了这本书最大的卖点。
除了书籍本身，一书书店吸引人的地方，还在于围绕书本身构建的空间。
书店的墙壁，会根据售卖书籍的主题挂上不同的美术作品
结合这周售卖的《非洲短篇小说选集》，书店里的吊灯上增加了一只黄鸟，这是取自书中小说《织布鸟王国》中“织布鸟，黄色羽毛上长着黑色斑点”这句话。书前放置的自行车模型，取自《国内和平》中的内容。此外，书店里的威士忌模型，来自《关卡》中那句“被伪装成咳嗽药水的威士忌”。
此外，书店里随处可以看见一些卡纸，卡纸上或是《非洲短篇小说选集》的简介，或是一些从中摘录的经典语句。
围绕一周一书，还有各种社交活动，比如读书会。绝大多数在这里售卖的书，书店都能够联系到作者或者翻译者。此外，在售卖《见信如晤》时，书店还组织了一场情书朗读活动；在售卖脱口秀相关书籍期间，书店组织过脱口秀活动。对于参与者来说，这些活动更像是一次志同道合者的联欢。
在售卖《百年孤独》期间，书店举办的画展
水渡之前一直住在天津，在南开大学也开了这样一间书店。之所以把分店开在重庆，是因为来重庆出差时感受到的文化氛围，也看过一些报告，报告上说重庆是实体书店发展具有潜力的城市。在水渡看来，到重庆开店，这是他做出的正确选择。
今年4月发布的《2021年重庆市全民阅读指数评估调查》显示，重庆市居民2021年的综合阅读率达到91.96%，居民人均购买5本纸质书。
除了购书，客人还可以在书店安静看书
As the sun shines through trees and casts shadows on the ground in Yiku Jiulong, a young man sits quietly under the shadows of trees, turning over his books. This young man is called Shuidu, and behind him is a book store named One Book Bookstore that has just opened.
Two of the three glass doors of the bookstore are locked, leaving only the rightmost small door for one person to enter and exit, which unexpectedly gives people a mysterious sense of entering the treasure house.
However, when you walk into the bookstore, you may find that there are only three small tables, and there is only one book called African Short Stories on the table. This makes this bookstore diff erent-it only sells one book a week.
Why did you choose this sales model?Shuidu explained, "As a small bookstore, this is a way to reduce the cost of distribution. In addition, when there are not many choices on the table, customers may find it easier to get themselves immersed in the world of the book."
一书书店以“一周只卖一款书”为特色
Since only one book is sold every week, choosing an ideal book has become the most important thing. While holding African Short Stories in our hands, we found that there are many exquisite patterns printed at the edge of the book. Shuidu explained that these patterns are also one of the selling propositions of this book.
With the maturity of online book purchase channels, physical bookstores are facing more challenges. Choosing hardback books which are relatively in short supply in the market is the characteristic of the One Book Bookstore.
"I prefer to recommend books that are works of art." For example, Kingdom ofPlants, which was sold before. It is a collection of essays that introduces 24 types ofplants that grow according to 24 solar terms. In the book, theseplants are made into fl ower paper, exuding a sort of artistic taste. This serves as the unique selling proposition for the book.
In addition to the book, the attraction of One Book Bookstore lies in the unique surrounding environment created for the book.
Take African Short Stories sold this week. A yellow bird model was added to the chandelier in the bookstore. Such a design is inspired by the line "Weaver bird has black spots on its yellow feathers" from the novel Kingdom of Weaver Bird. The bicycle model placed in front of the book is inspired by the book Domestic Peace. In addition, the whisky model in the bookstore comes from the phrase "whisky that is disguised as cough potion" in the book Checkpoint.
In addition, some cards can be seen everywhere in the bookstore, including the introduction of African Short Stories or some classic sentences extracted from it.
一书书店会不定期举办读者活动
Themed on "One Week One Book", a string of activities are also conducted, such as reading clubs. For the vast majority of books sold here, the bookstore can contact the authors or translators. In addition, when selling Letters of Note, the bookstore also organized a love letter reading activity; During the sale of talk show related books, the bookstore also organized talk show activities. To participants, these activities are more like a gathering for like-minded people.
Shuidu lived in Tianjin before and opened such a bookstore in Nankai University. The reason why he chose Chongqing as the location for his second store is in large part due to the cultural atmosphere he felt during a business trip to Chongqing. He also read some reports, in which Chongqing was rated as a city with potential for the development of physical bookstores. In Shuidu's view, it is the right choice for him to open such a store in Chongqing.
The 2021 Survey of Reading Among Chongqing Citizens released in April this year shows that the comprehensive reading rate of Chongqing residents in 2021 reached 91.96%, with residents purchasing 5 paper books per capita.
今日重庆杂志记者 高维微
图片 受访者提供
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